Do You Need a Website?

Many businesses are coming to the conclusion that it is absolutely necessary for them to have an online presence. Surveys show that more and more, people are spending money on the Internet, and researching almost every purchase they make on the Internet.

Do you pay attention to the ads when you read the newspaper, watch television, or listen to the radio? If you do, then you are among a rapidly shrinking number of people. Studies have shown that the majority of people will look on the Internet before they look in the Yellow Pages, 7 to 1. A study done by the Washington Post on Affluent Americans reflected that the Internet has not only become a part of our daily lives but the most used tool when preparing to make any purchase decisions. So having your company represented on the Internet is a must!

While the Internet has had its ups and downs over the past few years, small businesses have seen a steady increase in sales. US e-commerce sales are expected to reach $435 billion by 2010. The percentage of retail sales occurring online in the US is expected to more than double from 7% to 15% by 2010, making it essential that businesses develop an effective e-commerce approach as part of their marketing strategies to successfully sell to consumers.

Kylie Hargreaves, Senior Trade Commissioner in Los Angeles, says that more than 70% of US households regularly purchase items online or by other virtual channels making it essential for businesses to harness the market reach and impact of the internet. A strong e-commerce presence enables businesses to successfully reach a large number of consumers and to gain a foothold in the US and world markets. E-commerce also allows business to establish a global network of partners and suppliers as well as enhancing distribution, marketing and payment options for a fraction of the cost of setting up an overseas office.